How to Choose the Best SEO Company
August 10, 2017
There is a lot of information floating around about search engine optimization (SEO) and how to know if you are getting the services and results you really need. It can be a confusing and overwhelming at times, but there are some simple things you can do to choose an SEO company and feel confident about your choice.
Look At their Portfolio
Do they actually list companies they work with, case studies, have reviews online, etc. There are some reasons to keep your clients private, but the majority of SEO clients are more than happy to have their name and link on the consultant’s site – it’s more free publicity. If you can’t find any evidence of them doing work for real companies, maybe there’s a reason they hide it. And don’t be fooled by logos of major companies on their pages – this is a trick we see often. They might have a press release that got listed on BBC news or helped a middle manager fix an email problem who just happens to work at DHL – or they often just list major companies as “clients” because they know they won’t be checked. Ask them for referrals and links to sites that they worked on, and verify!
What Is Their Price Point?
A real SEO company will be doing an in-depth investigation before they offer you a quote, as every business has different markets, competition, and goals. In fact, in most cases, there will be no limits on keywords from a reputable firm – it’s a non-issue for a web marketing company as limiting the keywords means that they aren’t best working to market you – and your results won’t be as strong, so it would make them look bad. Some ways that good firms charge is hourly (and they’ll track and report all of their hours), a fixed-price point per month, or a fixed price for a one-time job like an SEO overhaul of your site without continued support. Regardless of the way they charge, there will be a clear and concise description of what they’ll be doing, how long it will take, and the price will be personalized to best suit your needs. Imagine a painter quoting you a low price without ever looking at your home and finding out how many total square feet they’d be painting and offering you a quote – you know they’ll either do a shoddy job, not finish, or come up with all sorts of hidden fees.
What Kind Of Relationship Will You Have?
You’re building a relationship with, if they’re good, a company that is going to be in constant contact with you for a long time. They’ll be calling/emailing trying to understand your market, targets, etc. If you can’t communicate effectively, it won’t work well for either party. Look at it as if you’re hiring an employee; vet them thoroughly and make sure you can work well together long-term. Make sure they will consistently report to you what they’re doing and the results, and in such a way that you can understand. Make sure that their work isn’t actually hurting you by being poorly-written or designed, or just flat out wrong. You’re trusting your online reputation with another company – make sure they have your best interest in mind, not just their bottom line.
After vetting the company using these steps, you’ll likely find yourself with a much better partner who is genuinely interested in helping your search rankings and organic traffic grow and improve over time, and stay strong for years to come. So don’t be timid hiring your next search engine optimization company – there are a lot of great ones out there who will absolutely help your business grow. Just be diligent, and you’ll find yourself the beneficiary of profitable online marketing!
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